Demi Lovato is in negotiations to be the new face of Topshop. The British retailer are opening a store at The Grove in Los Angeles and want the X Factor judge to represent the company.
A source told Hollyscoop: “Demi is a huge fan of the brand, but nothing has become official quite yet. Demi Lovato is in negotiations to be the new face of Topshop, which is also known as Topman. It is a British couture clothing store that is coming to the US now. They are opening up a shop in The Grove, where Banana Republic used to be. They really want Demi and she has already sat down to go over figures.”
This will be the first time Topshop will use a celebrity to represent the brand. Kate Moss modeled for them as well as designed a range in the past.