Justin Bieber‘s fans know that he’s stylish, but now Adidas’ NEO label has made it official. The shoe and clothing brand just announced that they’ve named the pop star its “style icon,” a title he’ll hold for a two-year partnership lasting through 2014.
“I found a real connection with NEO because it is about fashion, freedom and being true to who you are,” Justin said in a statement. “With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too.”
Part of Justin‘s duties will be to inspire his millions of fans to join him in wearing NEO attire. The singer will also make public appearances for the brand, and use his 29 million Twitter followers and other social media outlets to share news about his favorite products.
Another way for Beliebers to get even more involved – NEO just launched a competition giving fans the chance to win prizes by searching on various websites for a pair of gold NEO high-tops made especially for Justin. And one super-lucky fan will win the Grand Prize – the sneakers and an all-inclusive trip to meet the pop star on his Believe tour in Miami.
For more info, check out the “Find My Gold Shoes” challenge on the Adidas NEO Facebook page and with the official hashtag #findmygoldshoes.